JUICE JOHN MARKETING: We knew that caucasian rap music sold cars way before Dodge did that Super Bowl commercial featuring Eminem.

Joka – Rollin’ Deep in my Ford Escort

Goal: Penetrate the used Escort market in 2005.  Used Ford Escorts were plentiful.  Somebody had to move those Escorts.  Knowing that all rap music is a car commercial in some way, Juice John Marketing and rapper/producer JoKa, who are essentially the same person, joined together to cut this unofficial Ford Escort commercial.  Escorts are now in short supply, thanks solely to this video.


Author: JuiceJohn

It doesn't have to make cents.

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